TipRun Pre-launch Campaign
Designed creatives and AI videos for social media posting. The pupose was to build hype before their beta launch.
Services:
Brand Identity + Mobile App UI
Industry:
Prediction Markets & Trading
Timeline
8 Weeks
The Challenge
Orion Fitness aimed to create a motivating wellness experience, but users struggled with unclear data visuals, inconsistent screens, and limited mobile usability. Engagement dropped as goals became harder to track.
Confusing progress tracking
Inconsistent workout UI patterns
Weak mobile optimization
Low motivation signals
The Solution
We rebuilt the interface around clarity and momentum, using simplified data visuals, upgraded layouts, and micro-interactions that reinforce user progress. A modular design system was introduced to support new features.
The Result
Engagement increased across key metrics as users found it easier to track habits and stay consistent. The refreshed mobile experience drove stronger retention and daily activity.
Higher daily active users
Reduced onboarding drop-off
Longer session durationsa
